The objective was to create a standout moment in one of the country’s most iconic coastal locations, capturing attention from both live audiences and global media.
Our helicopter lifting team was engaged to execute the aerial transport and installation of a giant Adidas soccer ball into a purpose built pitch at Marks Park, overlooking Bondi Beach. The operation combined precision flying, advanced rigging, and detailed logistical planning to safely deliver and position the oversized structure in a high profile public environment.
Flying along the Sydney coastline, the activation generated strong visual impact, drawing attention from beachgoers, tourists, and media crews while reinforcing Adidas’ presence during a globally significant sporting event. The final placement of the soccer ball created a striking backdrop for launch content, social media coverage, and broadcast footage.
This project highlights our capability in aerial advertising, helicopter lifting for large scale brand installations, and complex event logistics in densely populated locations. We work with global brands and agencies to deliver visually impactful campaigns that maximise reach, engagement, and media exposure.
Bondi Beach, Sydney
Adidas
