Partnering with the Seven Network, the campaign centred around transporting a brand new vehicle along Sydney’s most recognisable coastline before delivering it to a competition winner at Maroubra.
The operation involved lifting the Leapmotor C10 from a confidential location and flying it south along the coast, passing iconic landmarks including the Sydney Opera House and Sydney Harbour Bridge. The flight path was carefully planned to maximise visibility and create a compelling visual narrative for viewers watching live on Sunrise, as well as audiences across digital and social platforms.
HLS deployed a UH60 Black Hawk helicopter supported by a dedicated chase helicopter, onboard camera systems, videography crew, and live broadcast link to ensure seamless real time coverage. The project required advanced rigging, precise coordination, and strict adherence to aviation safety standards to safely transport the vehicle through complex urban airspace.
This project highlights our capability in helicopter vehicle lifting, aerial filming, and live broadcast logistics, delivering high profile brand moments that combine technical execution with mass audience reach. We work with automotive brands, media networks, and agencies to create impactful launch campaigns that capture attention and drive engagement at scale.
Eastern Suburbs Beaches, Maroubra, Sydney
Leapmotor / Seven Network
