In 2022, Cars24 disrupted the Australian automotive market with the launch of its 7-day vehicle delivery promise – offering customers the ability to buy a car entirely online, have it delivered within a week, and trial it risk-free. To amplify this bold proposition, our helicopter lifting team was engaged to deliver a standout aerial advertising and experiential marketing campaign across Sydney’s Eastern Suburbs.
Designed to cut through the noise of a competitive market, the activation featured the airborne delivery of vehicles, including a Mini Cooper and an Audi A3, flown by helicopter into high-visibility urban locations. This dramatic execution reinforced Cars24’s core message—fast, seamless car delivery – while capturing the attention of residents, commuters, media outlets, and social audiences in real time.
The operation required detailed flight planning, specialised rigging systems, and strict adherence to aviation safety and compliance standards, ensuring each lift was executed with precision in densely populated environments. The result was a visually striking campaign that transformed a functional service offering into a memorable public spectacle.
This award-winning project highlights our expertise in aerial logistics, helicopter vehicle lifting, and large-scale brand activations, helping innovative brands bring their messaging to life in bold and unexpected ways. The campaign went on to win Best PR Stunt and Best Experiential Marketing Campaign at the 2023 Event Marketing Awards, further cementing its impact and success.
Eastern Suburbs, Sydney
Cars24
